So you’re right in the middle of selling your book (literally and figuratively) to a potential new reader. Your new friend wants to buy an e-book, yay! “So how do I get it?” they ask. You can either: a) Say “Uhhh…” and scramble around for a pen and scrap of paper to write down…what? The title they should hunt for on Amazon? Your blog? Your e-mail address? Or you can b) Whip out a business card and hand it to them!
The first thing an author thinks of for their bag of tricks probably isn’t a business card, but as we saw above, it’s necessary. Just verbally telling a potential buyer the title of the book they should search for on Amazon is waaaaay more work than they should have to do, and there’s a good chance they’ll forget anything you tell them, or accidentally throw away the old receipt you wrote your book’s name on.
If you want to make it even easier for them, if your potential buyer is technically inclined, you can have a custom QR code linked to your book/blog/website printed on the back (or, alternately, print out the QR code onto do-it-yourself labels and stick them on).
As you can see on our business card above, we’ve got all the ways a potential buyer can contact us or buy our book listed (we steer people to our blog because of Amazon Associates, a topic for another day). Good business cards are heavier card stock than a scrap of paper, and tend to hold up better when stuffed in a pocket, wallet, or purse. They make great bookmarks too!
When you get your business cards, give a mini-pile to your spouse and family members and encourage them to hand them out to people who seem even remotely interested. Get over any shyness you might have…if you mention you’re an author and the person perks up a little, just go right ahead and hand them one. Even if they never buy anything, you never know where that card might travel and who MIGHT end up buying your book after it passes through a few hands!
Probably the best source for writers who often have to watch every penny is Vistaprint. They offer 250 business cards for FREE, you pay only shipping and handling (less than $5 within the continental U.S.). The downside is that you have to pick from a limited range of templates, but it’s a good place to start. Besides, by the time you’ve handed out all 250 of those cards, surely you’ll have sold enough books to buy the customizable cards next…maybe with a lovely picture of your book cover on the front!
P.S. – HAPPY ST. PATRICK’S DAY!!!!!!!